Mixed Martial Arts legends coming to a tree near you.
Round5 releases the first official MMA collectible figurine for Christmas ‘07.
Markham, Ontario, November 2, 2007 - Round 5 announces the release of the first Official MMA collectable figures coming this holiday season. Mixed Martial Arts (MMA) has rapidly become one of the biggest markets in professional sports. In response to this growth Round 5 has just released the first official line of MMA collectible figures. In house viral marketing initiatives have shown enormous anticipation surrounding the release of these figures which will be released in North America this Christmas. The figures are set to launch in over 1000 different stores including Spencer's and Toys "R" Us Canada. They will also be available internationally online.
"This first series showcases the most exciting championship fighters to date, in their most well known poses," said Barron Lau, Marketing Director of Round 5. He continues to explain, "Series 1: Champions, will include fan favourites; Quinton ‘Rampage' Jackson, Tito Ortiz, Matt Hughes, and Randy ‘The Natural' Couture. We are honoured to be releasing these collectables at a time when the sport has achieved so much success." Each figure is expertly sculpted, pose-able and select characters even include accessories such as Quinton ‘Rampage' Jackson's signature chain.
Interest in the sport of Mixed Martial Arts has grown dramatically over the past several years and has surpassed boxing and professional wrestling in popularity and pay-per-view sales in some areas of the world to become, currently, one of the fastest growing sports around. Spike TVs General Manager, Kevin Kay, sums up the impact, "The ratings are further proof that the tide in American sports is changing. Young men (ages 18-49), prefer the incredible action and athleticism of MMA to more traditional sports."
"Due to the mainstream rise in popularity of professional MMA the response from our website has been tremendous. These will be one of the hottest sellers for the upcoming Christmas season." said Damon Lau, CEO of Round 5.
The collectable figures are sculpted by famous McFarlane artist and owner of INU Art design studio, David Cortes. Known for sculpting comic related and mainstream characters like Hellboy, Spiderman, and the Incredible Hulk, Cortes takes great pride in the level of detail and likeness captured in the 6" tall caricature style figures.
About Round 5
Round 5 is the MMA industry's fastest growing worldwide collectible toy company. Committed to developing intricately detailed figures Round 5 strives hard to remain true to the sport of MMA and it's personalities. Headquartered in Markham, Ontario, Round 5 sells manufacturers product and distributes through retail locations and its online store found at www.round5mma.com. Additional information can be found at www.Round5mma.com.
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